Personal Infrastructure & HomeLab
Infraestructura Personal y HomeLab
Self-hosted environment to learn, experiment and build useful tools with TrueNAS, Docker and Caddy — including the server behind this site.
I help digital publishers grow revenue, optimize their ad stack, and build high-performing monetization teams — across Europe and Latin America.
"Better technology. Stronger teams. Greater impact."
Across five roles and two continents, I've built publisher operations from zero, scaled revenue through yield management and programmatic partnerships, and led the teams behind that growth.
I'm a Senior Digital Media Manager with 13+ years in publisher monetization, programmatic advertising and affiliate marketing. I've built publisher divisions from scratch, scaled revenue significantly, and led cross-functional teams across European and Latin American markets. Trilingual in French, English and Spanish.
Yield management, revenue optimization, publisher monetization
Google Ad Manager, programmatic (AppNexus, Rubicon), Prebid.js header bidding
Team leadership, stakeholder management, cross-functional collaboration
From building publisher divisions from zero to leading multi-market monetization teams, my career has centered on turning ad inventory into predictable, growing revenue.
Earlier: MSc International Business & Marketing, ICN Business School, Nancy (2010–2011).
A combination of strategic, technical and people skills to help digital publishers grow and adapt in a changing landscape.
Where strategy, tech & people meet.
Yield management · Programmatic · Revenue optimization
Google Ad Manager · Header bidding · Inventory
KPI reporting · YoY analysis · A/B testing
GAM · DoubleClick · AppNexus/Xandr · CRM
SSP relationships · PMP deals · Network growth
Team management · Coaching · Stakeholders
Yield & programmatic
GAM & header bidding
SSPs & PMP deals
Where it all connects
KPI & reporting
Ad stack & CRM
Teams & stakeholders
Personal projects that help me learn new technologies, solve real problems, and reinforce the skills I use professionally.
Self-hosted environment to learn, experiment and build useful tools with TrueNAS, Docker and Caddy — including the server behind this site.
Exploring online privacy, data exposure and security best practices using tools like Maigret and Holehe.
Building data skills through structured learning and practical exercises with real datasets.
A couple of words from people I've worked with directly, from LinkedIn.
"Jérôme was my manager during my early years in this field. He didn't just teach me the fundamentals of the complex world of digital advertising — both technically and commercially — with real clarity; he always made me feel encouraged to learn. He listened to my doubts and supported my enthusiasm every step of the way. He's extremely organized, creative when proposing solutions, and always ready to think through alternatives in moments of frustration or when a problem calls for rethinking strategy. He's also always attentive and deeply dedicated to his work. It's always a pleasure working with him!"
"I was lucky to have Jérôme at Argy.ads. His extensive monetization experience helped us redefine processes and constantly improve how we worked with our publishers. Beyond the technical side, I'd highlight his willingness to share his knowledge and help even with problems outside his own area — that collaborative attitude is one of the qualities I value most in him. Highly recommended!"
"I worked alongside Jérôme for 7 years, and in that time I learned a great deal from him. Although he was my manager the whole time, he was much more than that — he was a true leader: always helpful, attentive and patient when explaining or resolving complex problems, with a reliability that never wavered. Beyond his professional excellence, Jérôme shows genuine care for his team's wellbeing, offering guidance and support on both professional and personal matters. It was a privilege to work alongside someone this dedicated and inspiring."
"Jérôme is a highly organized person, always attentive to the needs of the team and the company, ready to help and to make the best use of everyone's time. I recommend him without reservation!"