Actively open to new opportunities Abierto activamente a nuevas oportunidades
People. Technology. Revenue.

Turning publisher audiences into sustainable growth.

I help digital publishers grow revenue, optimize their ad stack, and build high-performing monetization teams — across Europe and Latin America.

Personas. Tecnología. Ingresos.

Convirtiendo audiencias de publishers en crecimiento sostenible.

Ayudo a publishers digitales a crecer sus ingresos, optimizar su stack publicitario y construir equipos de monetización de alto rendimiento, en Europa y Latinoamérica.

Elche, SpainElche, España Trilingual — FR / EN / ESTrilingüe — FR / EN / ES AdTech Publisher Growth Crecimiento de Publishers
"Better technology. Stronger teams. Greater impact." «Mejor tecnología. Equipos más fuertes. Mayor impacto.»
Jérôme Charnaux
13+ Years of experience Años de experiencia
$3.6M+ Revenue scaled Ingresos gestionados
300+ Publishers & platforms Publishers y plataformas
Results

Measurable impact across markets and teams.

Resultados

Impacto medible en mercados y equipos.

Across five roles and two continents, I've built publisher operations from zero, scaled revenue through yield management and programmatic partnerships, and led the teams behind that growth.

$3.6M+
Annual revenue managed
Scaled from $1.1M at RedMas through yield strategy and network growth.
+227%
Revenue growth
Achieved over 5 years leading Ad Ops and monetization at RedMas.
300+
Publishers built & scaled
Across the BabelMedia, RedMas and Argy.ads networks.
13+
Years of experience
In publisher monetization, programmatic and AdTech.
About

AdTech. Revenue. People.

I'm a Senior Digital Media Manager with 13+ years in publisher monetization, programmatic advertising and affiliate marketing. I've built publisher divisions from scratch, scaled revenue significantly, and led cross-functional teams across European and Latin American markets. Trilingual in French, English and Spanish.

Sobre mí

AdTech. Ingresos. Personas.

Soy Senior Digital Media Manager con más de 13 años de experiencia en monetización de publishers, publicidad programática y marketing de afiliación. He construido divisiones de publishers desde cero, escalado ingresos de forma significativa y liderado equipos multifuncionales en los mercados europeo y latinoamericano. Trilingüe: francés, inglés y español.

Revenue

Ingresos

Yield management, revenue optimization, publisher monetization

Yield management, optimización de ingresos, monetización de publishers

Technology

Tecnología

Google Ad Manager, programmatic (AppNexus, Rubicon), Prebid.js header bidding

Google Ad Manager, programática (AppNexus, Rubicon), header bidding con Prebid.js

People

Personas

Team leadership, stakeholder management, cross-functional collaboration

Liderazgo de equipos, gestión de stakeholders, colaboración multifuncional

More about me Más sobre mí
Experience

A track record of results.

Experiencia

Un historial de resultados.

From building publisher divisions from zero to leading multi-market monetization teams, my career has centered on turning ad inventory into predictable, growing revenue.

Nov 2025 — Jun 2026

Argy.ads

Publisher Success Manager
Remote
  • Drove yield improvements of 4–20% across ~20 publishers through pricing rules and inventory analysis
  • Scaled daily publisher outreach from 10–20 manual contacts to 500+ automated contacts
  • Closed a new video demand partnership and advanced a native demand deal to final negotiation
Jun 2024 — Nov 2025 · Personal time off to focus on health and wellbeing, while being selective about the next role. Jun 2024 — Nov 2025 · Tiempo personal para cuidar mi salud y bienestar, siendo selectivo con la siguiente oportunidad.
Sep 2022 — May 2024

BabelMedia.global

Publisher Success Director
Spain · Remote
  • Built the publisher tech stack from scratch — Google Ad Manager, CRM, dashboards, onboarding flows
  • Grew the network from 0 to 100–150 publishers, reaching $100–150K in monthly gross revenue within a year
  • Led and mentored a team of 4, stepping up as acting director during leadership absences
Feb 2017 — Sep 2022

RedMas

Media Buying Director
Buenos Aires
  • Scaled annual gross revenue from $1.1M to $3.6M (+227%) over 5 years
  • Grew the publisher network from ~100 to 200+ accounts
  • Introduced header bidding via Prebid.js and managed PMP deals with AppNexus and Rubicon Project
Mar 2013 — Feb 2017

RedMas & Kontextua

RedMas y Kontextua

Media Buyer Sr.
Buenos Aires
  • Cultivated affiliate publisher relationships across display and video formats
  • Helped grow a network serving 20,000+ webmasters across Latin America
  • Built the technical and analytical foundation for the roles that followed

Earlier: MSc International Business & Marketing, ICN Business School, Nancy (2010–2011).

Expertise

The building blocks of publisher growth.

Expertise

Los pilares del crecimiento de publishers.

A combination of strategic, technical and people skills to help digital publishers grow and adapt in a changing landscape.

Publisher Growth

Crecimiento de Publishers

Where strategy, tech & people meet.

Estrategia, tecnología y personas.

Ad Monetization

Monetización

Yield management · Programmatic · Revenue optimization

Ad Operations

Ad Operations

Google Ad Manager · Header bidding · Inventory

Data & Analysis

Datos y Análisis

KPI reporting · YoY analysis · A/B testing

Technology & Tools

Tecnología y Herramientas

GAM · DoubleClick · AppNexus/Xandr · CRM

Strategic Partnerships

Alianzas Estratégicas

SSP relationships · PMP deals · Network growth

Leadership & People

Liderazgo y Personas

Team management · Coaching · Stakeholders

Ad Monetization

Monetización

Yield & programmatic

Ad Operations

Ad Operations

GAM & header bidding

Strategic Partnerships

Alianzas

SSPs & PMP deals

Publisher Growth

Crecimiento

Where it all connects

Data & Analysis

Datos y Análisis

KPI & reporting

Technology & Tools

Tecnología

Ad stack & CRM

Leadership & People

Liderazgo

Teams & stakeholders

Let's talk Hablemos
Personal Projects

Building, learning, applying.

Proyectos Personales

Construir, aprender, aplicar.

Personal projects that help me learn new technologies, solve real problems, and reinforce the skills I use professionally.

Personal Infrastructure & HomeLab

Infraestructura Personal y HomeLab

Self-hosted environment to learn, experiment and build useful tools with TrueNAS, Docker and Caddy — including the server behind this site.

Entorno autoalojado para aprender, experimentar y construir herramientas útiles con TrueNAS, Docker y Caddy — incluido el servidor que aloja este sitio.

TrueNASDockerCaddyPlex

Personal Security Lab

Laboratorio Personal de Seguridad

Exploring online privacy, data exposure and security best practices using tools like Maigret and Holehe.

Explorando privacidad online, exposición de datos y buenas prácticas de seguridad con herramientas como Maigret y Holehe.

MaigretHoleheOSINTMetadata

SQL & Data Analytics

SQL y Análisis de Datos

Building data skills through structured learning and practical exercises with real datasets.

Desarrollando habilidades de datos mediante aprendizaje estructurado y ejercicios prácticos con datasets reales.

CourseraSQLitePythonAnalysis
Testimonials

What colleagues say.

Testimonios

Lo que dicen mis colegas.

A couple of words from people I've worked with directly, from LinkedIn.

"Jérôme was my manager during my early years in this field. He didn't just teach me the fundamentals of the complex world of digital advertising — both technically and commercially — with real clarity; he always made me feel encouraged to learn. He listened to my doubts and supported my enthusiasm every step of the way. He's extremely organized, creative when proposing solutions, and always ready to think through alternatives in moments of frustration or when a problem calls for rethinking strategy. He's also always attentive and deeply dedicated to his work. It's always a pleasure working with him!"

LM
Lucila Mosquera
Digital Advertising on Web/App · reported to Jérôme directly

"I was lucky to have Jérôme at Argy.ads. His extensive monetization experience helped us redefine processes and constantly improve how we worked with our publishers. Beyond the technical side, I'd highlight his willingness to share his knowledge and help even with problems outside his own area — that collaborative attitude is one of the qualities I value most in him. Highly recommended!"

FG
Federico Gerth
CEO at Argy.ads · managed Jérôme directly

"I worked alongside Jérôme for 7 years, and in that time I learned a great deal from him. Although he was my manager the whole time, he was much more than that — he was a true leader: always helpful, attentive and patient when explaining or resolving complex problems, with a reliability that never wavered. Beyond his professional excellence, Jérôme shows genuine care for his team's wellbeing, offering guidance and support on both professional and personal matters. It was a privilege to work alongside someone this dedicated and inspiring."

LA
Lucinete Alves
Publisher Success Manager · reported to Jérôme directly (7 years)

"Jérôme is a highly organized person, always attentive to the needs of the team and the company, ready to help and to make the best use of everyone's time. I recommend him without reservation!"

AC
Antonela Coco
Communications graduate · reported to Jérôme directly